"Product, price, place, and promotion" goes that staple of Marketing 101, the four P's that are said to influence consumer purchasing decisions. The third on the list, place, tends to get short shrift -- all too often, the location of a business is an afterthought or a decision made out of expediency rather than after careful consideration. But a location can have longer-lasting consequences than the other P's. After all, a lease can lock you into a bad decision for up to five years; a purchase, longer still... [...more...]
